Tiger Woods’s first day at the Valhalla Golf Club has been earmarked by his Sun Day Red ensemble. Apart from his calculated shots, his entrepreneurial skills have also been called into question. To the 48-year-old’s dismay, it turns out that his efforts to promote Sun Day Red’s clothing line at the PGA Championship have landed him in an unforeseen territory of criticism.
But what is the reason behind this rather underappreciated marketing strategy of the golfer cum entrepreneur? The short answer is quality. The brand’s quality has been frequently called into question since its launch, considering the high prices of Woods’s products. Initially, the brand came under the spotlight for its logo, which people found hideous, and then when the collection was launched, the high prices just swayed away the customers. What added fire to the ongoing layer of criticism was Woods’s wardrobe malfunction due to the lack of sweat absorption of the material used by his brand.
The general viewpoint that “Tiger Woods’ new clothing line is not sweat-resistant” has quickly gained traction in the golf world ever since things got too steamy for the 15-time major winner in hopes of a 16th win. There were visible sweat patches on his Sun Day Red shirt early in the morning. Fans were quick to question the 82-time PGA Tour winner’s brand post after witnessing a rather disappointing sight in terms of sweat resistance.
Tiger Woods’s SDR ensemble was criticized by the fans on the first day of the Masters as well. He paired a mauve-light pink T-shirt with beige pants that fans were not fans of. While some fans sympathized with the brand considering how sweat is perfectly natural for golfers in action, others were not as understanding. They were quick to cast a shadow of disappointment over the brand in its infancy stage. So how was the general air of reactions to this shocking sight that emerged in Louisville, Kentucky?
Fans express their disappointment at Tiger Woods’s Sun Day Red ensemble
One fan wrote, “I feel like the one thing Sun Day Red should have prioritized is making golf shirts that even Tiger Woods can’t sweat through,” highlighting the apparent lack of focus on the brand’s end. The expectations cast on Sun Day Red are high. Why? Well because it is by Tiger Woods. Sweating is very natural for athletes but when someone experienced like Woods make something, fans expect it to be
Another fan was quick to point out, “I don’t mind the Sun Day Red brand, but gotta make sure they are better sweatproof? That’s why I love Rhoback, Nike, etc.; I can sweat all I want and show nothing like this. Yikes.” While the netizens clarified they don’t have anything against Sun Day Red per se, the lack of quality led them to draw attention to the fact that such a site is not witnessed in brands like Nike, which Woods moved on from after 27 years of lucrative partnership.
A netizen sarcastically remarked, “Is Sun Day Red made of wool?” Their ironic remark brought to attention how Woods was excessively sweaty while adorning the brand’s clothes, even when the weather at the PGA Championship was fairly not as hot as it tends to get during times like the upcoming U.S. Open.
One more understanding X user said, “There’s not a material on Planet Earth that has a chance against Tiger’s sweating on a humid day at a major championship. Absolutely lapping the field in perspiration.” Expressing their support for the PGA Tour pro and one of his many entrepreneurial endeavors. The day one weather at Valhalla was supposed to be mildly cloudy with a high of 83 degrees, hence TW sweating through his SDR attire is not unexpected! Unexpectedly it showed, sure!
Another user used sarcasm to convey their disappointment with Sun Day Red and wrote, “I hope one day I can afford a $150 polo shirt that the collar rolls up like a taquito and shows my sweat all over.” Not only did they mock the lack of sweat resistance of the clothes, but they also brought to attention how they found the collar of the shirt rather unflattering and the attire highly expensive, as has been pointed out before as well by the fans.
All in all, Tiger Woods’s appearance at the PGA Championship, while appreciated by his fans, has cast a shadow of doubt on his brand’s identity and comfort. What do you think about SDR? Share your thoughts in the comments section below! Stay tuned to EssentiallySports as the excitement unfolds at Valhalla to get all the latest updates!
